Best Practices in School Communication

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This episode features a panel discussion on best practices in public education communication, which was recorded at the 2024 TASBO Summer Solutions Conference on June 18. It features speakers from Raise Your Hand Texas, We Go Public, and TSPRA.

This episode features a panel discussion on best practices in public education communication, which was recorded at the 2024 TASBO Summer Solutions Conference on June 18. The panel is moderated by TASBO's Tom Greer and includes: Bob Popinski, Raise Your Hand Texas; Lisa Losasso Jackson, We Go Public; and Patti Pawlik-Perales, TSPRA.

The panel discussion focuses on the following areas:

  • School finance
  • Core messaging
  • Ways to increase enrollment
  • Collaborating with school communication teams
  • Do's and Don'ts for school business and operations staff

"I think we are doing more than ever before. And part of that for communications teams is just sharing information. Communicating what needs to be shared with the community, whether it's about enrollment or first grade activities or teacher night - whatever it is, it's communication." - Patti Pawlik-Perales, Texas School Public Relations Association (TSPRA)

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