The New TASBO Brand is Here

TASBO Campaign Blog

Everything you love about us and more. Take a look at TASBO's new brand.

We couldn’t be more proud to introduce our new TASBO brand:

Together, we’ve come a long way over the last 75 years. TASBO reflects our members, and it was time for an updated and reenergized style that captures the passion, culture, and connection of our Texas education community. This new brand represents you and the fabric of our relationships.

Click here to learn more about our new brand.

Logo Design

Now that we launched the new TASBO brand, we want to give you a little insight behind the new design.

Our “T” logo is specifically designed to represent the diversity of our members, landscapes, and schools. The bold arc symbolizes the energy, movement, and purpose we bring to the path we walk every day. Together, the colors and design bring our beloved “T” to life in a way that is more inviting, confident, and inspirational.

New Style, Same Trusted Source

While we look shiny and new, rest assured we’re still your go-to for expert answers, training, and events, just like we have been for over 75 years. In fact, we CARE more than ever. You will find the same trusted Customer focus, Accountability, Relationships, and Education boosted with resources like the Center for School Finance and our cannot-be-missed Engage Conference.

Our job is to stay ahead and help you and your schools get ahead, together. You’ve always found your answers here. Now, you will find even more.

“I'm proud of the work of the TASBO team and the Yes& agency. Starting with extensive research, including member interviews, we sought to capture the essence of the TASBO experience.”

Tracy Ginsburg, Ed.D., CAE | TASBO Executive Director
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