Find the Answer Here.
Together, we’ve come a long way over the last 75 years. TASBO reflects our members, and it was time for an updated and reenergized style that captures the passion, culture, and connection of our Texas education community. This new brand represents you and the fabric of our relationships.
While we look shiny and new, rest assured we’re still your go-to for expert answers, training, and events, just like we have been for over 75 years. In fact, we CARE more than ever. You will find the same trusted Customer Focus, Accountability, Relationships, and Education boosted with resources like the Center for School Finance and our cannot-be-missed Engage Conference.
Our job is to stay ahead and help you and your schools get ahead, together. You’ve always found your answers here. Now, you will find even more.
“We're super excited to introduce a new brand and new way to tell our story. The rebrand represents an evolution in how we demonstrate our members' passion for public education.”
“I'm proud of the work of the TASBO team and the Yes& agency. Starting with extensive research, including member interviews, we sought to capture the essence of the TASBO experience.”
About the Rebrand Project
In the Fall of 2022, we selected the Yes& marketing agency among several firms to begin a rebrand project. Our board charged YES& to evolve, stay current, and set our association for continued years of success. We wanted a more intentional look & feel and sought consistency across sub-brands (i.e. conference logos, award icons, etc). Working closely with TASBO, they divided the project into 3 phases - research, branding, and implementation.
Yes&'s research included existing data and reports, 30 stakeholder interviews, a member survey, and two focus groups. They worked closely with our staff and reported key findings to the board. Yes& then transformed their findings into core messaging, including an updated mission and vision. And with an accurate description of TASBO and our members, they visualized our new identity.
Here's what they came up with...
Logo Design & Colors
Our “T” logo is specifically designed to represent the diversity of our members, landscapes, and schools. The bold arc symbolizes the energy, movement, and purpose we bring to the path we walk every day. Together, the colors and design bring our beloved “T” to life in a way that is more inviting, confident, and inspirational.
About the Yes& Agency
Yes& is an independent integrated marketing agency serving complex needs across the commercial, association, B2G, higher education, not-for-profit, and government sectors. Yes& brings “positivity + possibility” through an expanding suite of capabilities including branding, digital strategy and analytics, advertising, customer experience (CX), market research, content development, events, and public relations, and serves clients nationwide from its hubs in the Washington, DC, Chicago, and Philadelphia areas. The Washington Business Journal recently named Yes& the #2 largest Ad Agency in the greater DC area. They have also been recognized four times among the Inc. 5000 fastest-growing privately held companies in the U.S. Learn more about Yes&.
Share Your Thoughts
We're interested in learning your reaction to the new brand. Use this form to share your thoughts - either publicly or privately if you choose.